What is SEO and how can it help you?


If you run your own website chances are you have heard at least heard of the term SEO before. The basis of search engine optimisation is increasing the amount of visitors your website gets by improving its Google ranking. Moving you up on the Google results page makes it easier for people to find your website and in turn increases the number of visitors it gets on an average basis.

But what is involved in SEO Melbourne and how can it help your business? Every company should be doing some sort of SEO work as it is what keeps websites relevant in the modern age. Below we will go through some of the methods that go into SEO and what they actually do for your website.

Website optimisation

One of the most important methods for SEO that should be addressed first is the optimisation of your website. Website optimisation is what sets your company up for success as it is the first thing that visitors see when interacting with your brand. This method includes making your website look presentable, have high quality content throughout and to be optimised for both mobile and desktop.

Making your website look presentable along with it having quality content will increase your user engagement. This means people are more likely to spend a greater amount of time on your website which leads to better conversions. High quality content through means of a blog or other sources is another good way to build links to your website which we will go into more detail later.

Additionally, Google have outright said that they will prioritise websites with mobile optimisation over those that aren’t. As the environment is shifting to becoming more mobile based, if your website isn’t set up for mobile devices anyway you are missing out on a large portion of the market.

Link building

Building links is another common method that goes into SEO. Link building involves having other websites linking back to your website to attract more visitors through other channels. The basis of this method is to create trust between your website and others. Google recognises that if your website is good enough to be hosted onto others it is trustworthy and they will then boost your rank accordingly. However this is a tricky method to master as high quality links through more trusted websites are a lot better and grant greater benefits than several links from smaller websites.

Links don’t always have to be bought either. Initially you usually pay to have your content hosted to get a certain amount of recognition. The end goal for websites with blogs and other high quality content posts is to be so engaging that other visitors will also share and link your website. This is normally done through social media channels and other bloggers referencing your blog as they may be similar in some way.

Content content content

In case you haven’t realised it yet we’re going to re-emphasise it again, content is very important for SEO. Content not only lets other visitors and websites host your own links, it is also very important to tell Google and other search engine algorithms what your website is all about.

SEO friendly content should have keywords included within the text to allow for the capture of certain search terms. The more content you have, the larger the pool of keywords you can capture. This means that you can capture multiple terms that people are searching for rather than very specific ones that you may have included.