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3 Reasons Why Busylight Should Be Used in Every Office


Anyone who has spent time working in an office will understand how stressful it can be, and how challenging it can be to attempt to do several different tasks at once. This is why solutions are being developed in order to reduce the pressures and make the environment a bit less intense. Arguably the best software on the market is known as busy light. This system is being implemented in offices all over the world, and uses an online light based indicator to determine the status of an employee. Essentially, this light will show colleagues if you are available for a discussion, or if you are in the middle of something such as a phone call or an important task. This software offers many more benefits other than the obvious. So, here are three reasons why you should use busy light in your office.


Reason 1: It Will Improve Efficiency


One of the main reasons for the invention of busy light software was as an answer to a problem many offices across the world face; lack of efficiency. Working in an office environment has many issues, including miscommunication and the fact that employees unintentionally interrupt each other during tasks. How many times have you tried to talk to someone before finding out they are in the middle of a phone call with a client? It really is a huge problem. The software creates a solution to this problem by offering a simple system that allows all employees to see if one of their colleagues is currently preoccupied. This not only saves the frustration of being interrupted, or interrupting someone, but it also saves time. Staff can quickly and easily use the application to check if their colleagues are otherwise engaged rather than interrupting them or waiting for them to be free. Essentially, implementing busy light in the office will greatly reduce the amount of time that is wasted. The combination of all these things will result in improved efficiency throughout the workplace.


Reason 2: It is Universal

Busy light offers many features, but possibly one of the most useful is that it can be applied universally. This basically means that an entire department or office is able to function under the same principles. The fact that it is possible to have coloured lights as indicators, and have those lights be understood office wide is more helpful than you could possibly imagine. The universal system is simple, with minimal faff, meaning staff can get on with their jobs rather than worrying about what the system is doing. Essentially, everyone only has to learn the software once, and the whole office will be able to understand the colour coded signals.


Reason 3: It’s guaranteed to Improve Satisfaction

The benefits of busy light are almost endless, but one of the most easily recognizable is that it will improve satisfaction, on both the customer and employee end. If you have ever worked in an office you will know how challenging it can be to juggle the questions of the colleagues in the same office as you, alongside the queries from clients or customers on the phone. If you were undisturbed when in the middle of a task, it would make completing this task much simpler, and will also improve the quality of the work. The pressure of multitasking will be reduced and will enable staff members to focus on one task at a time and allow them to do the best job possible. These factors will all add up to improve satisfaction in the office, and with customers.

What To Look For When Searching Dental Clinic Near Me

teeth being checked

Most of the time where you are searching for dental clinic near me you are in urgent need of orthodontic attention. You don’t want to be searching for too long as commonly people need attention as their earliest convenience. When you are searching for a dental clinic near me you will be bombarded with many results that claim to be the best.

But how to do you which is the best facility for you? Below we are going to explore what you should be looking for when you are looking for a dental clinic near me.


How close are they to you?

One of the most important factors is how close the facility is to your current location. When you are looking for a dental clinic near me the results should be close to your current location. As you are most likely in need of attention at your earliest convenience you don’t want to have to travel a decent amount to get to a facility.

Travel may also play into effect if you have to undergo surgery and require a ride home. If you are driving yourself and the facility is a long way away you will definitely need to find another way home due to the local anesthesia that they will administer.


Operating hours

Looking at the operating hours of a facility is also an important factor to take into consideration when you are searching for a dental clinic near me. Dental emergencies can happen at the worst of times and don’t always fall under normal operating hours. If you do happen to need a facility after be sure to check if they offer after hours care or to make the search easier include the keyword into your search.

Some facilities will offer after hours care so you shouldn’t have a too hard of a time finding one. You just need to be aware that sometimes the fees for these services can be a little higher as to apply with penalty rates.


What are the reviews like?

Just because you are in desperate need of orthodontic attention doesn’t mean you should sacrifice the chance to go to a good facility. Online reviews are the easiest medium to get a good sense of how professional and effective company is. People will take to all social media channels to give their honest feedback and experience about a place and is a great way for other users to get a rough idea of how their experience will be.

If you are looking for a dental clinic near me then you should also look at their Facebook, Google Business listing and other social platforms to see what past customers are saying about them. Sometimes bad experiences do happen though that are out of control of the staff. Just because a place has a bad review you shouldn’t count them out altogether.

Instead see how the staff interact with the individual giving a bad review. This is how they will generally speak to all of their customers. If the response is incredibly hostile and aggressive you should avoid them at all costs. If however they try to explain and rectify the situation you should be able to tell when the staff and business are being honest and taking fault.

If you find yourself in a dental emergency or are simply looking for a new clinic be sure to follow these tips. They will make sure that you find the care that you need at the right place and the right time. Make sure to always check to see if your insurance is covered as well prior to your check up!

Top 5 Creative Trends of 2019

printing services

Whether you’re a professional designer or simply someone looking for ‘print shop near me’, being aware of the latest creative trends can help you produce work that is stylish and effective.

While 2018 was all about minimalism, galaxies and marble textures, 2019 will see the resurgence of retro excess in the form of maximalism (hello leopard skin!), ‘80s nostalgia and rococo.

Soak up the biggest trends of 2019 to give your cards, artworks and photos that extra edge.



The Japanese word for ‘cute’, kawaii emerged in the ‘70s as a reaction to the stiffness of post-World War II. Typically viewed as a youth movement, its effects can be seen globally in fashion, film and television, toys, food, makeup and other products, where it has taken the world by storm in the form of Nyan cat and cute emoji’s.

When searching for print shop near me, consider adding a kawaii touch to your work by including animal illustrations, soft, child-like colours, glitter, flowers and rainbows.


‘80s excess

Our nostalgic love of the ‘80s continues in the form of old school video games, neon lights and retro patterns. Expect to see a whole lot of snakeskin, chain and opulent patterns as well as bold, imbalanced, abstract designs. This is an ironic, playful movement that’ll have you reaching for your old Bowie records.

If you’re in need of ‘print shops near me’, you might want to think about making a neon-themed gig poster or putting a retro video game illustration on your next album cover.


Collage & zines

printed media

Zines (self-published DIY mini-magazines) have been beloved by opinionated and creative-minded folk since the ‘60s, serving as an easy means of sharing one’s ideas and creative outpourings through collage, photocopying and cut-and-pasting. The rise of the internet only increased their popularity, as it provided a means for mass-distribution. Selling one’s zines via sites like Etsy, uploading them digitally and creating online zine communities helped the culture reach the mainstream.

In 2019 you can expect to see the grungy, DIY aesthetic of zine culture come to the forefront of the design world. When looking for ‘print shops near me’, think about using collage, grain textures, alternative expression and mixed media in your work.



The baroque-style of rococo is making a comeback, with extravagant, ornamental paintings like Fragonard’s ‘The Swing’ in fashion again. The ornate, elegant aesthetic of the old-world looks great when designing things like wedding invitations. If you’re searching for ‘print shops near me’, make sure to ask your provider if they offer options such as letterpress, calligraphy, laser cutting, embossing and foil stamping. These are all great ways of ensuring you get a beautiful baroque-themed look.




Whilst nostalgia makes up a big part of the aesthetics of 2019, we’re still looking towards the future. Inspired by technological innovations, you can expect to see things like robots, androids, futuristic gadgets and vehicles featuring in advertisements, fashion and design. 3D animation and graphics will also be big, with soft, shiny gradients and warped prismic and geometric shapes galore.

If you’re looking for ‘print shops near me’, try combining some 3D effects and gradients with minimalist typography for a bold and effective image. Supersaturated colours are predicted to be popular, with vibrant, eye-catching colour palletes dominating the design world. Frameless designs are also increasing in popularity, where they allow images to ‘transcend’ the page, creating a powerful, almost 3D effect.



From the resurgence of rococo to the love for all things kawaii, 2019 will be a year of bold excess. When seeking ‘print shops near me’, make sure to embrace the year’s top creative trends.

6 Advantages Of Online Medical Consultations


We have all been in the same position. You wake up one morning and just feel terrible. Headache, stomach cramps, blocked nose and a sore throat. You know there is no chance you’re making it to work today; however, you still need a medical certificate. You type in ‘doctors near me’ and find that the closest available practitioner can’t see you until 11am, which is just too late. Your manager is a stickler for medical certificates and you don’t want to let them down. If you’re thinking “all the doctors near me are unavailable”, then you should definitely consider an online medical appointment. They can save you time and stress when all you need to be is in bed, recovering as quickly as possible. Let’s check out some of the advantages.


Rapid medical certificates

As touched on earlier, online medical appointments mean you can get a medical certificate from a qualified practitioner in no time. There is no need for you to leave your home – just quickly make an appointment through the website or application and you’ll be linked up with a qualified GP very soon. So if you’re thinking ‘there are no doctors near me for medical certificates’ make sure you pop online and use an online platform.


High quality GPs

You might be thinking that seeing a GP online will not be as effective as seeing them in person. In some cases, this will be true – particularly if a physical examination is required. You should never substitute medical care for convenience, particularly if your symptoms are worsening. However, if you are already aware of your illness and just need a quick medical certificate or a refill on a current prescription, then seeking online medical assistance is a quick way of receiving high-quality medical advice. Many of these platforms are governed by strict standards, meaning they have to be recognised in Australia, experienced and fully insured.



One of the big advantages of using online medical consultations is the convenience. You might not be able to leave for a particular reason but are still requiring some medical advice. If you’re thinking that there ‘no doctors near me that can visit me in-house’, you can definitely hop on to an online platform and get connected with a qualified GP who is experienced in the field. There’s no point wasting time typing in ‘doctors near me’ when the online solution is quicker and more affordable!


Your information is still private

You might be a little worried that your information won’t remain anonymous or secure. The last thing you want is your personal medical information finding its way into a stranger’s hands. However, these platforms are required to use digital certificate authentication software and data encryption methods to ensure private information between GP and patient remains private.


You can get referrals

Even though you are not seeing your GP in person, you can still get referrals for other specialists through an online consultation. Making an appointment with a specialist requires a referral from a GP, which can be difficult if you’re struggling to make an appointment with your GP. You might live in a remote area or are unable to leave the house for a particular reason. If you type in ‘doctors near me’ and are unhappy with the options in your local area, hop online to get a referral so you can see your required specialist at a much quicker rate. The platform will just send you an electronic referral in the inbox of your application. Simple.


No paper

With an online system, there is no need for paper documentation. Everything is simply communicated through the online application. Hard to lose when it’s all in the cloud. So, next time you go to type in ‘doctors near me’, maybe consider an online option.


Pro’s and Con’s for Buying a Leather Sofa

leather lounges

Buying new furniture is a big decision, some may just want to go for the easier option at IKEA while others think of it as a long-term investment. If you are in the second category, consider buying leather lounges in Sydney.

Firstly, we will look at the advantages to buying leather sofa and then take a look at the numerous disadvantages of doing the same.




Leather sofa looks better, you cannot argue otherwise. When you walk into a room with fabric sofas, the chances are you won’t remember what fabric it is or even the pattern on the sofa. However, walk into room with furniture covered in animal skin and you will remember how classy it looks, the smell it gives off and the feel of it as you sit down. They are more expensive but there is a reason for this. The surface is less likely to be damaged and with modern manufacturing processes, it is less likely to peel or sag.

leather sofa



When you sit on a couch you want to be comfortable, you want the weight to be taken from your feet, while the sofa allows you to fully relax and concentrate on what you’re watching or who you are talking with. Leather lounges in Sydney don’t tend to look old after a few years of use, instead the surface will have been softened and will look more inviting for the person wanting to sit. Imitations can create a bad reputation in the industry but when you sit on this real stuff, you won’t need to be told. Moreover, no matter the weather, whether it’s warm or cold, it will be nice to sit on, rather than making you stick to it.



Leather lounges in Sydney will be more expensive than fabric sofas, so you’re probably thinking this paragraph is in the wrong place. However, they will last longer than their fabric covered counterparts, or those made of imitation materials. You may not be happy parting with such a large sum up front, but you can be guaranteed you’ll be using the same piece of furniture in years to come. You should think of it as an investment that will add class to you living surroundings.




While listed under advantages, it must be said that a lot of us can’t bring ourselves to part with a large fraction of our pay packet. Buying leather lounges in Sydney is not an investment to be taken lightly. Much thought and discussion should be put into the purchase. Especially if you are living in rented space it may be that your new sofa won’t go with the décor of your new house if you decide to move.



Just like your pet and your car, your new sofa will need the care and attention to get the most out of the investment. You’ll need to buy several different products to help with the upkeep. Leather lounges in Sydney can begin to look old and dirty very quickly if this isn’t done. If the surface of the couch begins to show cracks this can become quite unsightly.



Unlike with fabric couches buying leather lounges in Sydney will not leave you with a lot of choice when it comes to the colour and design. You’ll be left with either dark or brown and that’s pretty much it. If you decide to buy a fabric sofa, there are hundreds of patterns and designs to choose from as well as colours to buy to match the surroundings of your living space already in place.

How to Choose the Best Hair Salon in Sydney’s CBD For You

If you go in for regular cut and colour services, than you know that it can be incredibly difficult to find a good hair salon in Sydney CBD. There is no shortage of places to choose from but it can be a challenge to distinguish the good from the bad. If you’re not careful to choose the right stylist it can be a disaster. Anyone who’s experienced a bad stylist knows that can be very upsetting, mistakes made on your head are highly conspicuous – not to mention costly and time consuming the fix!

If you’re having trouble finding the perfect stylist for you, read the tips below on what to look for when making your decision.


What services do they specialise in?

Stylist’s all have their strengths and weaknesses. Every hair salon in Sydney’s CBD is going to have a different focus, depending on the skills and expertise they have in house. Whilst most businesses will offer a mix of skills, many will choose to specialise in a single area to capture a niche market. Certain professionals are trained colourists and may even further specialise in a certain colour. Blonde can be incredibly difficult to get right for example, so you may want to seek out a blonde specialist. If you have long locks, choosing the right stylist to get the perfect beachy waves is important and if you’re looking to add extensions, than a well-trained extensionist is essential.

Some hair salon’s in Sydney’s CBD will offer speciality services that are not widely available, such as new colour techniques. If you’re after something special, like babylights or fashion colours then it’s worth asking around and seeking out the experts.

If you’re looking to find out about services, a good place to start is online. Most businesses will list their services and pricing on their websites. Some services will need to be quoted in person, as the condition of your locks can impact the price – your stylist will usually be happy to provide a free consultation.


What’s the vibe like?

Every hair salon in Sydney’s CBD is unique and caters to a different crowd. The aesthetic choices of the business can have a big impact on your experience as a customer. If you’re the eclectic type, you might want to seek out some of the artsy, trendy inner city spaces or beauty spots out around Newtown. There are plenty of businesses with a hip and trendy feel, sometimes mixing in interesting add-ons like art or clothing retail space and good coffee. If you’re looking for more of a beachy, relaxed feel, there are endless options around the city to choose from or if you want your service efficient and cost effective, seek out one of the many blow bar options popping up around town. If you’re looking for the comfortable, homely feel there are many smaller shops available with comfy couches, or sometimes perks like laptop space. There is certainly no shortage of businesses offering great coffee to go with your cut. What ever your interest, you can certainly find a hair salon in Sydney’s CBD to suit.


How are there reviews?

There’s nothing like the court of public opinion to help you make your decision! Before you visit, check up on their online review and on their social media. Many hair salons in Sydney’s CBD will post photo’s of their work, this is the best way to tell if you like their style. Many online reviews will go into detail about what you can expect in terms of atmosphere, pricing, timeliness and the best stylists to look out for when you visit.


Where PR Companies in Sydney Can Add Value To Domestic Brands

Local brands in the city can have a hard time competing against large enterprises and foreign entities that have more resources to make market gains.

From the hospitality industry to IT, media and retail, there is no sector in this environment that could not use the help of PR companies in Sydney.

Domestic brands do have a competitive edge with a locally based and run operation, an asset that consumers more times than not will gravitate to if they believe their business will help the community and local economy.

Outsourcing through a quality public relations firm could be seen as a gamble, but there is enough evidence to suggest that this strategy produces results that could not be earned internally.

Here we will argue where the value can be sourced for clients that take this path.


Increasing Your ROI

A domestic brand can work away behind the scenes every week, month and year hoping to influence the market and make those marginal gains that will solidify their presence and increase their base. The fact of the matter is many organisations in this instance struggle to keep their finger on the pulse, unable to explain where the success and failure can be defined. With the help of PR companies in Sydney, that obscurity and confusion is diminished as you are offered transparent reporting and analysis. That clarity allows the decision making process to be definitive and the return on investment (ROI) is increased.


Connecting With Community Networks

Outsiders who look at PR companies in Sydney will think about the press as a vague concept, unable to discern what types of media is necessary. For startups and emerging brands they might be better served investing in a social media ground game. For a butcher or barber shop, they could make greater gains with local newsletters and flyers. These different community networks underpin how a business is perceived and establishing those partnerships through clear strategy is attainable.


Brand Awareness and Credibility Boost

The knock-on effect that will be gained through PR companies in Sydney connecting those networks is improving brand awareness and business credibility. These are intangible qualities that could only be assessed with surveys and discussions on the Sydney street, but they do matter. These professionals are able to tell a story and dictate the narrative to the press, creating a proactive agenda that establishes the name in the market to accentuate the positives.


Unbiased Input

The good news about outsourcing through PR companies in Sydney is that you are bringing onboard a party that has no preconceptions or attitudes. They are simply invested in your success as a domestic company as they utilise the team experience and expertise to make gains. This will be a collaborative approach as the client educates the public relations firm about target markets, expectations, budgets and past events, but the rest is a blank canvas.


Gaining Edge Over Competitors

The real value for using PR companies in Sydney is that you have a vocal advocate and active body that enacts programs and policies that some or all of your competitors won’t have. Internal PR is never as effective as there are politics and agendas at play, suffocating the process as a result. For those brands in Sydney that leave their marketing and media influence to chance, they are allowing others to set the narrative. That is where you can gain customers and earn higher dividends.



Positive press coverage and stronger influence in the media landscape are all part and parcel of what PR companies in Sydney offer for their clients. By bringing aboard an entity that sets the framework for success, you can dedicate time and energy into other endeavours of the business. That is a scenario that all domestic brands can benefit from.


Areas of Expertise Found With a Tax Accountant in North Sydney

accountant's table

A tax accountant in North Sydney can organize and sort your affairs to such a degree that you will rarely need to stress about your financial concerns.

From the lower middle class of the city who require a diligent professional to manage the books and keep costs down, to the higher end where investment choices and growing a portfolio is paramount, these are options that are available through this field.

The duties and tasks that are placed on the shoulders of tax accountants should not be underestimated, because each and every step they make is to keep your financial affairs legal, legitimate and open to possibilities to maximize its value and potential.

Just how much would you be willing to invest to entrust your account with an expert in this niche who can achieve these targets?

From Artarmon to Chatswood, Crows Nest to Cremorne and Waverton to Mosman, there are firms and enterprises who are well positioned to cater to your financial and tax needs, both in the short-term for the upcoming financial year and way beyond to forecast for your future.

Here we will detail their specific areas of expertise.


Financial Planning

bills and coins

The domain of financial planning is a profession all unto itself, but with the help of a tax accountant in North Sydney, you can kill two birds with one stone. A professional in this field can offer advice on decisions that will affect your portfolio, from real estate investment decisions to branching out on a business venture or something that will play a role in your capacity to pay tax. There can be some guidelines and limitations under certain circumstances, but these experts will understand what they can and cannot advise in these environments.


Statements and Returns

The central objective of a tax accountant in North Sydney is to ensure that your financial statements and tax returns are up to speed, documented correctly and handed into the Australian Tax Office (ATO) within the right timeframe. This is a facet of the job that is catered to under all conditions and forms the basis of firms in this niche all across the country, let alone North Sydney.


Loopholes and Deductions

A great reason to have a tax accountant in North Sydney to call upon is their ability to identify tax deductions and financial loopholes that puts money back into your pocket. They have to be proven and legitimate when it comes to expenses, or proving your status against a claim you are making, but if the criteria fits then these are operators who can genuinely make you money every time you provide a return.


Tapping Into Trends and Following Regulatory Advice

The ATO and the government are continually making amendments and alterations to how businesses and citizens can make claims and follow regulations. A tax accountant in North Sydney will be aware of these updates and by passing on their advice, they can allow you to optimize your account and ensure that you are not missing out on opportunities that can boost profits.


Long-Term Professional Liaison

Now there are two distinct types that fall under the bracket of a tax accountant in North Sydney. The first is an entry-level operator, someone who can fulfill the basic duties that are listed in this profession. Then there are senior-level operators who are well positioned to be something of a long-term professional liaison, briefing their clients on opportunities, scheduling regular consultations and ensuring that their financial affairs are in their vested interest.

By establishing a strong relationship between the accountant and the client, they can showcase their expertise to a greater degree to grow the portfolio and to provide services that venture far beyond simple returns and statements. Akin to a trusted lawyer or doctor, this can be an individual that is within a trusted circle of operators and seen as a go-to for all financial affairs.


What is a Blockchain Incubator and How It Can Help Your Business

In this day and age, start ups are a dime a dozen. Most young professionals people will speak to will have either tried to begin their own start up or will have worked for one. The only problem with this is that not all of them last.

The reason why so many people go for this type of business model is because more and more people are realizing how damaging the traditional work model can be. There are a bunch of workers at the bottom that are treated badly who make all of the money for those who are higher up. Furthermore, these people at the bottom have to compete against one another in order to obtain a higher position.

This rarely causes a positive workplace environment and many will end up burned up, bullied, or even with some kind of mental or physical health condition. This is why people want to invent their own workplaces where everyone is equal and is treated fairly. While this seems to be a step in the right direction, this doesn’t explain why so many start ups fail.

One of the most common reasons is because people try to do everything themselves. The best business owners out there will know how important it is to outsource and to reach out for support. This is why it is well worth learning about a blockchain incubator as well as how it can help your business.


For those who are just starting out in the world of crypto currency, it can be well worth looking into a blockchain incubator

One of the reasons why start ups who work with crypto currency don’t work out is because they simply don’t have the necessary years of experience. This is why they need to ensure that they work with a business or program that can make up for this lack. This is where a blockchain incubator can step in.

There are several different options to choose from when it comes to this matter, but most programs are designed to support those who are just starting out in the world of crypto currency. Furthermore, they are designed to train those who are in their infancy so that they are able to achieve long term success. This is usually achieved with online programs, workshops, one-on-one mentoring as well as much more.


A blockchain incubator will help people learn more about blockchain technology as well as how to run a business

fists bumping, showing team work


While there are many people out there who are knowledgeable about this topic, this sometimes isn’t enough for them to be able to achieve long term success. People need to also be business savvy so that they are able to make important connections with investors, mentors, employees, and so on and so forth. When tech savvy people are also able to become business savvy, this can quickly become a recipe for success.

This is why so many people are looking into implementing a blockchain incubator. They are able to learn how to apply their existing knowledge as a business model so that they are able to achieve the ideal company structure that they have dreamed about. This, of course, can lead to a longer, happier, and more fulfilled work life.

As people tend to spend the majority of their time in the work force, it can be incredibly important for them to feel fulfilled. When people are feeling happy at work this makes it much more likely that these feelings are going to trickle into their personal life as well. This ripple effect is able to begin with a service such as a blockchain incubator.


People are much more likely to succeed when they feel supported by a blockchain incubator

When people feel along, they are less likely to achieve their desired success. The good news is that they are able to help themselves and their business by eliciting feelings of support. They are able to garner these feelings by implementing a blockchain incubator.

In addition to this, many people feel alone when it comes to this subject as their family members or friends may not understand it. Having industry connections and mentors is one the most important things that someone is able to help themselves with. Once again, the greatest company owners out there will say that the key to success is not trying to do it alone.

At the end of the day, while this kind of currency is on the rise, there are still many things to learn. As this is the case, it is important to have someone to hold peoples hands along the way and a great way to do this is with a blockchain incubator. This way people can feel more secure as well as more successful.

The Story of the Orange

orange juice

Juice logistics may not be the most exciting thing in the world but without it, you wouldn’t have your everyday breakfast drink, or that glass of the orange variety at lunchtime. The system for getting the fruit from the tree into a carton and to your mouth is a complicated one that takes years of perfection and is one that is subject to high amount of quality control and many moving parts. It is one that many companies the world over relies on to ensure that what they send to their consumers is exactly what is expected and meets the needs of the consumer.


Juice logistics is something that is vitally important in the orange industry in America. In the US, over two and half billion litres are consumed each year. It is drink so popular that is a surprise that there is any left for the country to export. They vast majority of the drinks are produced in Florida, a state known for its sun and its oranges. Needless to say, the juice logistics industry provides millions in revenue for farmers and others associated with the industry. In one year, it is estimated that 30 billion oranges are harvested and squeezed. It’s fortunate that they have enough trees to meet demand, with orange trees outnumbering people 3 to 1 in the eastern state. These trees can produce 6 million tonnes of orange extract most of which end up on the breakfast table of families all over the world, proving the importance of an effective juice logistics model.


The climate of Florida helps the supply meet demand. While being known for its sun, Florida also experiences heavy rainfall, some of the heaviest in the whole of the US. There are also excellent soils that allow the trees to grow to their full potential. The mechanics of the juice logistics industry come into play at various stages for different oranges. There are several fruits that ripen at different times throughout the year meaning the stock never falls and everybody can have their favourite drink in the morning.


Before they are picked the oranges are tested on their water to sugar ratio. Using both a scientific test and a taste test, it is then decided whether they are ready to be cut. And now the exciting part, the part where months of waiting are over, and work is finally going to get done, whereby the importance of juice logistics comes to the fore.. Hours have been wasted in expectation for this to come and the time has finally arrived, when the oranges begin their journey. No longer are they merely hanging fruit, they are now part of the billions of other oranges ready to be squeezed into a carton.



In days gone by in the industrialised countries, fruit was picked by hand, however with the continued technological advancement, picking has become more sophisticated done in such a way to minimise time lost and maximise the revenue created. Of course, in many parts of the world, fruit is picked by hand, in Florida, however, this is not the case. Using a machine that costs one million dollars, the oranges are cut from where they hang and dropped into a collector that is linked to the truck. This machine lives up to it’s billing as one of the most efficient fruit picking devices on the market, picking over 2 tonnes of oranges every minute. This sort of statistic is something that greatly pleases those involved in the planning of juice logistics. Once collected, the oranges are piled into trucks ready to be moved to the factory.


In the juice logistics industry nothing can be done slowly, and everything must be done with one thing in mind, to move as much product as possible in the most cost-effective way possible. For this reason, when it comes to orange farms in Florida, 20,000 kilos of oranges are shipped out at time by lorries on their way to the processing plant. 200 of these lorries move oranges every day from farm to plant.


On arrival the oranges are washed out of the trucks and carried along 2 km of conveyers. They are then separated by size and put through a machine which squeezes and crushes them removing any pips and stems, highly advanced you’ll agree. This is when things get complicated in the production and juice logistics business. All over the world there exist two camps; in one, there are those who like bits while then there are others that like smooth OJ in the morning. In order to cater for both tastes, then pulp is added back into it. Once this is done, they are packaged and sent to market with 24 oranges making up a 1.8 litre carton. That in all of its glory is the story of the orange and juice logistics in Florida.